About The Founder

Digital Communications Alchemist. Visionary. Loyal. Determined. Humanitarian. Ambivert. Free-spirited. Yogi. Culinary Aficionado. Traveler. Native Chicagoan. Founder of Xenful Marketing. 

Malleana Ruffin is a digital communications professional with over 10 years of experience in the social media, digital communications, and integrated marketing space. 

Adept with the creation and execution of digital and social media strategy, management, implementation, campaigns and project management, Malleana’s background includes digital, communications and social media strategy development and implementation, campaign building and strategic oversight, video production oversight, program creation and management, and corporate communications. 

She is well-versed in storytelling, content development, corporate social responsibility program creation and management, digital communications, campaign development and implementation, social marketing and management. Her product development experience includes infographics, social media and communications toolkits, social media and video content, influencer marketing, and training curriculums.

Operating with care and providing a down-to-earth, compassionate environment for all, Malleana has led digital projects and initiatives and worked with companies such as McDonald’s Corporation, Allstate Insurance, the nonprofit that manages the .ORG domain – Public Interest Registry, PEPCO, Sage Chi Integrative Wellness, Mayor Bowser’s Maternal and Infant Health, Thrive by Five DC, the DC Statehood initiative, More Voice DC, Reduce Energy Use DC, and a variety of small businesses in the Chicagoland and DC-metro area.

Malleana aims to naturally encourage and inspire those around her to be their best self. She loves using her natural creativity to grow, inspire, and maximize organizations’ digital processes by tapping into her expertise and skills to effectively stay ahead of the competition.